If you have ever wondered how to avoid being tricked by health food claims, then you will certainly not be the only one. Countless people are worried that they are being tricked into buying a product or service simply because of the health claims on the label. It is important that consumers are educated about how to tell the difference between real and false claims on the label and that they know what to look for when it comes to the health and wellness industry.
Health food claims may sound like they are just exaggerations, hype, or simply a marketing strategy. However, nothing could be further from the truth. In reality, these types of claims are genuine. The problem is that many companies will put any type of filler on their label in order to claim a certain benefit. For instance, they may say, “This product contains Vitamin C to help prevent premature aging.” While this is true, it is still deceptive and misleading for a variety of reasons.
One of the first things to keep in mind is that health food claims cannot be trusted at face value. There will often be some sort of qualification or disclosure that must accompany the claim. For example, most health claims will state the ingredients in the product or service. Many also will state the amount of added vitamins, minerals, or antioxidants in the product or service. A company may also provide a dosage guide or list of the percentage of each ingredient that is in the product or service.
When companies make health claims, they need to be supported by data and studies. Companies will often withhold this type of information from customers and use vague descriptions and language in their literature and filings with the FDA. When this is done, it is nearly impossible for a person to figure out if the claims are true or not.
In addition, many foods and supplement companies work with various agencies and commissions in an attempt to push their products to the forefront of the market. This means that they will use catchy advertising and television and print ads to promote their products. In many cases, these types of tactics will conflict with the objectives of the companies that produce and distribute the supplements.
How to avoid being fooled by nutritional claims When it comes to the area of supplements, many companies do make claims about what nutrients a product contains. However, not all claims are true. There are some companies that have used clever marketing strategies to make health claims about their products that turn out to be false. To make matters worse, some companies use confusing and conflicting terminology in their labeling and packaging. For example, there are food and dietary supplements that contain the protein whey but are marketed as a dietary supplement that includes other ingredients such as soy, rice, etc., which are not supported by the FDA.
How to avoid being fooled by health food claims One way to ensure that you don’t get hoodwinked by fraudulent claims is to read the ingredients label on the back of any nutritional claim product. If you see the words “whey” or “eggs”, stay away from the product because those words are likely to lie. The ingredients label for most products should list the exact ingredients in the product, including name, address, and contact information. Look for a product that includes the exact ingredient name and doesn’t leave a wiggle room.
How to avoid being fooled by health food claims While it can be tricky to identify companies that don’t make legitimate health claims on their labels, you can protect yourself by making sure that the products you purchase from reputable companies are free of misleading and deceptive statements. Most reputable companies make full disclosure of the ingredients and any substantiation of their claims on the label. However, even then, you should always read the label carefully. If a company doesn’t make clear what its nutritional claims are, it’s probably a good idea to steer clear.